Best Practices Guide For Web Design – HCode

Best Practices Guide For Web Design - HCode

In terms of platform marketing, website design plays an important role in the platform’s success. Thus, the web design process has become one of the most crucial aspects of software development. 

According to Shashank Singla, Founder of HCode Technologies, “A person spends only 54 seconds on average on a website, making it a critical one-minute to capture their attention. A clean and optimized web design is the X-factor during this time that directly impacts users’ perception about your website/brand.”

Thus, with our years of experience, we have created the best practical tips for web designers that they can follow in terms of marketing website design effectively on their platform for the best results.

Website design process

  • Make a design that aligns with your brand image
  • Thus, use standardized fonts, colors, and elements throughout the website
  • Create an engaging design by adding visual and interactive elements 
  • Prioritize responsiveness i.e optimize your website for different devices
  • Create a web design that is easy to navigate with clear means and widgets
  • Match the menu to your website’s intent, including search options, social media icons, etc.
  • Attiquate white spacing is the best way to improve aesthetics and readability
  • Build an interconnected website avoiding deadends
  • Promote interaction with community conversations and social media widgets
  • Create an SEO-friendly website


Adhering to these practices a web designer can create a design that retains an audience and is appreciated by the search engines. But, the web design process goes even further. Constantly listening to users’ feedback and customizing it to their specific needs improves the website even further. At the same time updating your site for optimized images, and codes and getting rid of unnecessary elements is a part of good web development.


These ten practices lay a foundation for creating an impeccable web design. Start with determining the purpose of your design. Having a clear understanding of your goal–whether marketing, showcasing, sales, or utility– provides you with a domain to research and thereafter visualize your brand image. By analyzing competitors’ websites you will come up with the standards that your site must achieve and help you find the factor of preeminence needed to stand out. It could be visuals, interactive elements, or even WEB 3 technologies like AR or VR to offer something extra to your audience. This will capture visitors’ attention, and your website blueprint will determine their retention.


As a footnote, your website needs to be responsive to displays most used by your targeted audience. For some, it could be tablets, for others, high-end devices, or the most commonly used desktop displays. Your research might have given you an idea of this by now, so just optimize the website for your audience before proceeding any further.


With potential customers on your website, ensure that they can navigate the hot spots seamlessly. It can be the services pages that you want to highlight or something that is your USP. Remember the three-click rule: all such nodes should be approachable at or within three clicks. It will increase the likelihood of people landing on crucial pages when visiting your site. Menus and widgets play a great role in making it easier to surf through your website. A word of caution: Do not clutter the menu with links to every page, as it will simply present too many choices.


Remember Hick’s Law – The time it takes for a person to make a decision increases with the number and complexity of choices. So, provide a minimum number of choices with each step while minimizing the number of steps as well to create a seamless web design.


At HCode Technologies, we are a driving force in the digital revolution, transforming industries and boosting economies. We partner with businesses like yours to accelerate growth, providing strategic digital solutions designed to strengthen your brand presence and cultivate an engaged online community.

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